How to Own a Mistake
I wasn’t going to post anything today, I’ve been pretty busy and am getting out of the habit of posting on Fridays, but this just has to be noted.
Today, I received an email from Emma Email Marketing about a special offer where they will plant 10 trees in my honor if I sign up with them.
In an annoying twist the email was sent with the personalization set to the wrong name. Check out the below screenshot. Oops…
Wrong Name...
They probably flipped their shit when it was discovered but they handled it in a really classy way. They owned up to it. Imagine that; actually admitting your mistake.
They promptly sent a followup email apologizing for the error and making me aware that they were aware.
Owning the Issue
Too many times I’ve seen companies just brush this sort of thing under the rug, just hoping no one calls them on it. It’s nice to see that Emma, at least, has the integrity to call themselves out and deal with the issue immediately.
Now, it should probably be mentioned that I don’t do business of any kind with Emma. I’ve only done research into their company and didn’t really find them to be the perfect fit for my needs at the time. Now that I see their integrity though, I’m going to take a second look.
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