Guitar Hero 4
To build an interactive experience to promote the Activision video game Guitar Hero 4.
Localization. Guitar Hero 4 (along with it's sister sites Guitar Hero Aerosmith and Guitar Hero On Tour) all had to be localized into 8 different languages! Working with the localization people (who for some reason couldn't, or wouldn't, send us back the copy in the format it was sent in) was tiresome and frustrating. Coffee and Red Bull are key.